Towards performance overview of mini batch K-means and K-means: case of four-wheeler market segmentation
Market segmentation allows companies to target right product and advertising to the right
customers, thereby enhancing the performance of their marketing campaigns. Market …
customers, thereby enhancing the performance of their marketing campaigns. Market …
Implementation of customer segmentation using machine learning
S Kumari, P Jha - AIP Conference Proceedings, 2024 - pubs.aip.org
In today's data driven world, competitive business tends to collect more information of their
customer to know about their preferences, choices, behaviours etc. To survive among …
customer to know about their preferences, choices, behaviours etc. To survive among …