Within an institutional theory framework, this article identifies three interconnected fields of
the marketing institution—research, education, and practice—that contribute to advancing …

As brands and advertisers worldwide are claiming to be reviewing the ways they represent
race, this conceptual piece provides a call to action for international advertising researchers …

This study decodes the functions and meanings conveyed through sojourner user-
generated images (UGI) and furthers the application of the theory of visual rhetoric to tourism …

As a result of the rapid evolution of computer culture, social media and networking websites
now provide the primary socialisation platforms for individuals across the world. With …

With companies actively marketing products and services beyond their borders, marketers
must understand culturally ingrained consumer behavior throughout the world. Focusing on …

Going beyond the practical obstacles of and facilitators for inclusive government
communication, this study stresses the underlying tension between democratic and …

This paper offers a motivational perspective on why consumers engage with products and
services assigned with diverse cultural meanings, in multicultural marketplace contexts …

Through the current study, the researcher aims to study the impact of multicultural marketing
in enhancing marketing recovery in the presence of marketing ambidexterity as a mediating …

The study that involved 842 respondents in the completion of a real-time shopping task for a
fictitious retailer, examined the real-time influence of selected sensory cues that could viably …

El objetivo de la presente investigación ha sido reconocer las representaciones y
percepciones de los conceptos de diversidad e inclusión en la campaña “La mesa está …