Mediated messages flood our daily lives, through virtually endless choices of media
channels, genres, and content. However, selectivity determines what media messages we …

The eighth edition of this text remains an indispensable resource for mass communication
psychology and media effects courses. This book gives readers an in-depth understanding …

Abstract Changes in the media landscape have made simultaneous usage of the computer
and television increasingly commonplace, but little research has explored how individuals …

This study identifies 11 basic cognitive dimensions of media multitasking behaviors based
upon resource theories. These dimensions provide a conceptual framework to help compare …

This content analysis examined portrayals of scientist characters in 14 television programs
popular among or likely to have been viewed by middle school—age children. While male …

Augmented Reality Television (ARTV) can take many forms, from AR content displayed
outside the TV frame to video-projected TV screens to social TV watching in VR to immersive …

This study was designed to further our understanding of the central role of motivational
activation in mediated information processing and media choice. To do this, a dynamic …

This study examined participants' visual attention via eye-movement patterns as they
watched two television shows---one a drama, the other a documentary---while interacting …

This volume provides a graduate-level introduction to communication science, including
theory and scholarship for masters and PhD students as well as practicing scholars. The …

In this paper, we look at how television genres can play a role in the use of social interactive
television systems (social iTV). Based on a user study of a system for sending and receiving …