Message matching refers to the design and distribution of persuasive messages such that
message features (eg, the themes emphasized) align with characteristics of the target …

The last forty years of social science research have produced over 12,000 articles on
priming. The range, complexity, and novelty of priming effects are hard to comprehend, let …

Abstract “Conceptualizing, Measuring, and Managing Customer-Based Brand Equity,”
published in the Journal of Marketing in 1993, was one of the early thought pieces and …

Purpose Extending the technology acceptance model (TAM) to a new context, the purpose
of this paper is to propose an integrative model of the brand of artificial intelligence-enabled …

Creating emotional brand attachment is a key branding issue in today's marketing world.
One way to accomplish this is to match the brand's personality with the consumer's self. A …

In this research, we propose that, by their very nature, issues linked to environmental
sustainability feel psychologically distant to people. Because of this, the mindset that an …

This research proposes a feelings-based account of brand extension evaluation and
demonstrates that the promise of pleasure (hedonic potential) associated with luxury brands …

Why are some brands more elastic than others? Prior research shows that consumers are
more accepting of extensions into distant product categories for brands with prestige …

摘要研究基于解释水平理论, 考察自己决策和为他人提供建议是否存在认知和偏好上的差异.
实验一采用2 (自己决策/为他人建议)× 2 (价值: 高/低)× 2 (可行性: 高/低) 被试间设计, 165 …

The present study extends research on the role of celebrity endorsements in destination
marketing by exploring various facets of the effect of celebrity endorsements in destination …