We review the fast-growing work on salience and economic behavior. Psychological
research shows that salient stimuli attract human attention bottom up due to their high …

Researchers have benefited from characterizing evidence-based decision making as a
process involving sequential sampling. More recently, sequential sampling models have …

We present a taxonomy of choice architecture techniques that focus on intervention design,
as opposed to the underlying cognitive processes that make an intervention work. We argue …

We present a theory of context-dependent choice in which a consumer's attention is drawn
to salient attributes of goods, such as quality or price. An attribute is salient for a good when …

Consumer decision making has been a focal interest in consumer research, and
consideration of current marketplace trends (eg, technological change, an information …

Market orientation has emerged as a significant antecedent of performance and is presumed
to contribute to long-term success. To investigate the impact of this predictor, a meta …

In this paper, we explore opposing theoretical claims about how organizational reputation
affects market reactions to product defects. On the one hand, good reputation could be a …

Whereas most academic and industry studies of consumer preferences and decision making
involve forced choice (ie, participants are told to choose one of the presented product or …

This research investigates the interaction between a very common task, explaining
decisions, and an individual difference, need for uniqueness (NFU), on buyer decision …

One of the true classics in Marketing is now thoroughly revised and updated." Marketing
Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses …