The landscape in consumer marketing is changing due to the rise in popularity of social
media. This shift has also affected how higher education institutions build relationships with …

Instagram has become a fundamental tool for information, communication and interaction,
especially among younger individuals. The literature has analysed user interactions on this …

The interactions of users in social networks have been analyzed in the literature as sources
of information on their ability to generate engagement among stakeholders in higher …

Public relations remains a popular major at the undergraduate level; faculty want to provide
the best educational experience for their students to help them secure jobs. This research …

Many social networking sites have been thought to break down traditional hierarchies in
terms of society and global geography (Lewis, 2017). As an example, Twitter empowers …

Technology and media have created skill needs that modern educators are compelled to
address to stay relevant. As a result, an emerging educational tool in marketing and media …

Social media have affected daily activities, communication practices, and business practices
throughout society. Social media are more frequently embraced in higher education as well …

Educators from various disciplines are using interactive components and brief videos in
social media to create engaging and effective learning experiences. This study examines …

The digital era has changed marketing dramatically and marketing jobs have shifted as well.
Thus, marketing faculty face a difficult challenge in preparing students for the marketplace …

One of the growing areas within public relations is digital and social media analytics.
Teaching the use of analytics to communication students is not new, but studying what is …