Design/Methodology/Approach. The study used an approach based on the analysis of'place
brand'models developed in the literature since models are central to the scientific procedure …

Цель статьи–сформировать модель механизма управления брендингом территорий,
обеспечивающего интеграцию брендинга в систему развития территории. Для этого …

The main goal of the current research was to design a national branding model of Iran
through the sport industry. This research was conducted using Grounded theory qualitative …

Problem statement: Nowadays, considering the age of globalization, urban branding is
reflected very important by means of a great opportunity for cities existing in global …

The hedonic valuation method has been considered in various fields by researchers in order
to estimate the value of a commodity or the demand for exploitation of a commodity for many …

Objetivo: mapear a produção científica acerca da relação de redes sociais e cidades
inteligentes com o conceito de place branding. Abordagem: identifica-se a produtividade …

Advertising is one of the commonly visible elements of the urban landscape (real and
virtual). It also does not require proof that advertisements of cities as such are also part of …

Empirical marketing is one of the most widely used methods of developing various jobs and
industries today. Among these, the field of cultural tourism is one of the fields that requires …

Tässä tutkimuksessa tarkastellaan, millaista asukkaiden houkutteluun ja sitouttamiseen
liittyvää paikkamarkkinointia kunnat Satakunnassa toteuttavat sosiaalisessa mediassa …

Aims: Taking strategy of urban branding is considered the basic need of cities to survive in
the global economy. For this purpose, building and managing the city image is necessary …