The scope of blockchain technology, initially associated with the Bitcoin cryptocurrency, is
greater due to the multiple applications in various disciplines. Its use in accounting lies …

Today, internet technology and social media has become a common practice for
businessmen. Social media usage has now become a trend and is the most popular digital …

The aim of this chapter is to analyze the influence of business owner's market capabilities on
adoption of mobile marketing among tourist enterprises in Tanzania. It is well evidenced that …

At this time, SMEs are required to understand and study technological developments in
adopting social media to improve business performance. In practice, social media adoption …

This study was motivated by the imperative to expedite the reform of Yemeni public
budgeting towards enhanced transparency, accountability, efficiency, and effectiveness. It …

This research on the effects of integrated marketing communications on brand equity: A case
study of Eunidar investments (pvt) ltd was undertaken because the organization has been …

Abstract Information and communication technologies (ICTs) are viewed as critical tools
intoday's business environment. They impact positively on the performance …

Purpose: This study aims to identify the influence of technological factors on the intention to
use of zero-based budgeting system in Yemeni public entities, as well as the mediation role …

Peranan teknologi informasi dan komunikasi (TIK) yang semakin meningkat dalam
kehidupan manusia sebenarnya sudah lama diperkirakan. Namun, pandemi covid-19 …