The utility of the destination brand experience directly originates from the type of feelings of
audiences present in a city. In this study, after recognising the components affecting the …

TSustainable urban brands are formed from social contexts and interactions between
humans and‎ the environment. The evaluation criterion is the level of satisfaction recorded in …

Today, tourism is one of the most important and effective economic issues and is one of the
prominent factors of communication, social and cultural in the world. The competition that …

TImproving and promoting urban competitiveness is the most important factor in urban
development. On the other hand, formulating a clear vision and flexible strategies based on …

The result of the success or failure of the tourism development of destinations in the world
depends on the mental image of tourists about them and the macro management of this …

بهبود و ترویج رقابت‌پذیری شهری مهم‌ترین عامل در توسعه شهری است. از طرفی، تدوین چشم‌انداز
روشن و استراتژی‌های منعطف مبتنی بر منابع درآمدی پایدار از دغدغه همیشگی شهرهای ایران است …‎

Improving and promoting urban competitiveness is the most important factor in urban
development. On the other hand, formulating a clear vision and flexible strategies based on …

Tourism is considered as the best instrument for cultural development in many countries and
it may cause cultural changes in the host society. In fact, tourism in nature is a cultural affair …