Instagram influencer marketing: Perceived social media marketing activities and online impulse buying
The main objective of this research is to investigate the impact of social media marketing
activities—restricted only to Instagram influencers—on online impulse buying through the …
activities—restricted only to Instagram influencers—on online impulse buying through the …
The dynamics of value co‐creation behavior: A systematic review and future research agenda
Value co‐creation (VCC) continues to gain traction as a marketing concept in several
service contexts. Given the limited understanding of how the VCC process translates into …
service contexts. Given the limited understanding of how the VCC process translates into …
[PDF][PDF] The Role of Social Media Activities to Enhance Brand Equity
The direct impact of the economic downturn due to Covid-19 is mainly perceived by Micro,
Small, and Medium Enterprises (MSMEs). This study aims to examine how MSMEs can …
Small, and Medium Enterprises (MSMEs). This study aims to examine how MSMEs can …
A model of online food delivery service quality, customer satisfaction and customer loyalty: a combination of PLS-SEM and NCA approaches
A model of online food delivery service quality, customer satisfaction and customer loyalty: a
combination of PLS-SEM and NCA approaches | Emerald Insight Books and journals Case …
combination of PLS-SEM and NCA approaches | Emerald Insight Books and journals Case …
Brand experience and brand loyalty: is it a matter of emotions?
RB Mostafa, T Kasamani - Asia Pacific Journal of Marketing and …, 2021 - emerald.com
Purpose Based on the stimulus–organism–response (SOR) model, the aim of this study is to
explore the impact of brand experience (BE) on brand loyalty, with the mediation effect of …
explore the impact of brand experience (BE) on brand loyalty, with the mediation effect of …
Social media influencer marketing: The moderating role of materialism
Purpose Social media influencers (SMIs) have become an important source of influence that
affects consumer behaviours in their decision-making processes. As such, this justifies …
affects consumer behaviours in their decision-making processes. As such, this justifies …
The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust
M Hafez - International Journal of Bank Marketing, 2021 - emerald.com
Purpose This research aims to explore the impact of social media marketing (SMM) activities
on brand equity (BE) in the banking sector in Bangladesh. Moreover, brand love and brand …
on brand equity (BE) in the banking sector in Bangladesh. Moreover, brand love and brand …
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Purpose This study explores some central questions related to the connections between
social media marketing efforts (SMMEs) and brand loyalty by seeking to understand the …
social media marketing efforts (SMMEs) and brand loyalty by seeking to understand the …
Social media marketing activities and brand loyalty: A meta-analysis examination
B Ibrahim - Journal of Promotion Management, 2022 - Taylor & Francis
This research investigates the robustness of the relationship between social media
marketing activities (SMMA) and brand loyalty (BL). This relationship is examined based on …
marketing activities (SMMA) and brand loyalty (BL). This relationship is examined based on …
Linking social media marketing activities to revisit intention through brand trust and brand loyalty on the coffee shop facebook pages: Exploring sequential mediation …
Social media marketing (SMM) is a new field that involves the marketing of goods, services,
information, and ideas via online networks and social media. Drawing on the stimulus …
information, and ideas via online networks and social media. Drawing on the stimulus …