In the past decade, human digital twins (HDTs) attracted attention in both digital twin (DT)
applications and beyond. In this paper, we discuss the concept and the development of …

In the near future, it is expected that we humans will receive an increasing part of various
services from robots. Many observers, and several existing studies, indicate that we react …

The rapid advancement of artificial intelligence (AI), augmented (AR) and virtual reality (VR),
and the associated evolving social behavior could likely catalyze a remarkable …

Advertising and brand communication in social media are increasingly driven by algorithms.
Theoretically rooted in the Persuasion Knowledge Model, we aim to identify and investigate …

This study conducted an online experiment to examine how persuasion knowledge of online
targeted advertising (OTA), coping self-efficacy, and product involvement influenced the …

Although previous studies have examined alcohol-related posts on social media, the variety
in studied platforms and features has been limited. Therefore, by conducting 26 go-along …

Online native advertising is increasingly targeted based on people's online behavior. This
study examines the effects of online behaviorally targeted native advertising on ad and …

We investigate consumers' attitudes and behaviours when receiving customised website
advertising, the effect of their psychological beings and content of advertising messages …

This study provides insight into Dutch adults' awareness and perceptions of cross-media
personalized advertising with a focus on synced advertising (SA). A survey among a …

With the growing number of mobile device users and the rise of engaging social media
platforms, the mobile advertising industry is evolving rapidly, presenting marketers with new …