M Söderlund - Journal of Retailing and Consumer Services, 2022 - Elsevier
In the near future, it is expected that we humans will receive an increasing part of various services from robots. Many observers, and several existing studies, indicate that we react …
The rapid advancement of artificial intelligence (AI), augmented (AR) and virtual reality (VR), and the associated evolving social behavior could likely catalyze a remarkable …
Advertising and brand communication in social media are increasingly driven by algorithms. Theoretically rooted in the Persuasion Knowledge Model, we aim to identify and investigate …
RE Lim, YH Sung, JM Hong - Telematics and Informatics, 2023 - Elsevier
This study conducted an online experiment to examine how persuasion knowledge of online targeted advertising (OTA), coping self-efficacy, and product involvement influenced the …
Although previous studies have examined alcohol-related posts on social media, the variety in studied platforms and features has been limited. Therefore, by conducting 26 go-along …
Online native advertising is increasingly targeted based on people's online behavior. This study examines the effects of online behaviorally targeted native advertising on ad and …
EK Linardi, HF Lin, B Yeo - Journal of Creative …, 2024 - journals.sagepub.com
We investigate consumers' attitudes and behaviours when receiving customised website advertising, the effect of their psychological beings and content of advertising messages …
SC Boerman, CM Segijn - Journal of Interactive Advertising, 2022 - Taylor & Francis
This study provides insight into Dutch adults' awareness and perceptions of cross-media personalized advertising with a focus on synced advertising (SA). A survey among a …
L Tahat, N Almasri, T Tahat, D Ismail… - Cogent Business & …, 2024 - Taylor & Francis
With the growing number of mobile device users and the rise of engaging social media platforms, the mobile advertising industry is evolving rapidly, presenting marketers with new …