Museums are increasingly using social media to include newer active experiences and
entertainment. Not only does this digital shift provide a cost-effective, targeted and direct …

Purpose This study aims to analyse the level of digitalization in the cultural industry. More in
detail, it aims to examine the determinants and effects of the digitalization level of museum …

This paper contributes to the understanding of online strategies in the context of museums
as examples of cultural organisations, an underrepresented sector in the information …

The purpose of this study was to explore the use of social networking services (SNS) by art
museums and the effectiveness of SNS as marketing tools. Staff members responsible for …

In terms of destination image, museums represent a tourism resource of the first magnitude.
However, just as the information available online influences visitors' decision-making about …

" Dr Lukasz Wroblewski's book Culture Management: Strategy and Marketing Aspects
clearly recognises that the pressures on the cultural sector in the 21st Century are greater …

This paper analyses the sustainability priorities evident in the annual reports published
between 2001/2002 and 2010/2011 of Australia's six state-museums (which represent the …

Purpose This paper aims to focus on the evolution of nonprofit cultural institutions in Mexico
and their relationship with Spain, regarding the four traditional elements of a marketing mix …

While digitalization of cultural organizations is in full swing and growth, it is common
knowledge that websites can be used as a beacon to expand the awareness and …

Museums have now changed their intent and embraced a more “visitor-oriented” approach
to provide this unforgettable experience for visitors. Digital museum strategy plays a decisive …