The massification of technologies, the implementation of 5G and the Internet of Things (IoT),
allow implementing systems that contain virtual or augmented reality or implementation of …

Augmented reality is an emerging and promising technology to expand consumer shopping
experiences in the retail sector. How augmented reality apps can impact consumer …

In recent years, people's acceptance of online shopping has increased markedly with the
gradual maturing of e-commerce. The furniture industry in China, along with many other …

The emergence of the metaverse has opened an unbelievable online virtual world offering
real-life immersive experiences to consumers. This study examines customers' fashion …

The study scrutinized the behavioral adoption of informational e-government services
among Chinese citizens in the midst of the COVID-19 pandemic. A structural equation …

This research endeavors to delve into the multifaceted role of Augmented Reality (AR) as a
pivotal marketing tool within the evolving landscape of the retail sector in the aftermath of the …

Augmented, virtual and mixed reality (AR/VR/MR) are technologies of great potential due to
the engaging and enriching experiences they are capable of providing. However, the …

Augmented reality (AR) in e-commerce helps consumers to envision products in their
respective surroundings, so fosters customer experience. Our online experiment with 302 …

The objective of the study is to examine the practical implications of using artificial
intelligence (AI) based solutions in the case of retail mobile applications, to enhance the …

The massification of technologies, the implementation of 5G and the Internet of Things (IoT),
allow implementing systems that contain virtual or augmented reality or implementation of …