Purpose Although place branding (PB) has been researched and practised for several
years, the number of studies examining the role of internal stakeholders is still limited. The …

Purpose This study examines the relationship between place branding and economic
growth, addressing the gap in literature that directly links the two. Recognising the …

According to the, half of the world's population live in cities, and the number is estimated to
rise to 75% by 2050. Although urbanization is seen as a major challenge from a health point …

Purpose The purpose of this paper is two-fold: to expand the understanding of brand equity
for places (eg countries, regions or cities) and propose two frameworks to increase its value …

To stabilize and grow their local economies, cities in Canada and other advanced economic
regions have begun using place branding to attract high-skilled and well-educated …

This article investigates how the international wave of decentralisation of development
policy, promoted through ideals of place-based policy, becomes practice through …

Communication about places is typically termed place branding and is generally situated
within the marketing discipline. However, in practice, place branding shares many …

Popular culture can be given representation in the form of attractions and institutions. This
paper explores the impact of such popular culture institutions within the context of place …

Place branding is increasingly being adopted by cities in advanced economies, with recent
evidence suggesting that branding has expanded beyond its traditional role of presenting an …

This study examines place brands in US cities and their relationship to high-technology
industry growth from 2010 through 2016. It uses latent Dirichlet allocation (LDA) to measure …