Facing immense competition, retailers across the globe are experiencing reduction in their
customer loyalty. This decreasing trend is even more observable in the superstore retailing …

Online shopping presents a different environment, atmosphere, and experience compared
to offline shopping due to the convenience provided when transacting at any location …

Purpose Drawing from stakeholder (ST) and social exchange theory (SET), the purpose of
this study is to examine the relationship between customer perceived ethicality (CPE) …

We developed a CRM+ Model using experimentation and structural equation modeling
analysis. CRM+ demonstrates previously unexplored interrelationships among consumer …

In today's competitive business environment, firms are continuously seeking for methods to
acquire a competitive advantage and assure long-term success by using proven techniques …

Purpose This study aims to examine the impact of brand ethical behavior, specifically
perceived brand ethicality, on corporate brand legitimacy in the context of halal cosmetics …

This study analyzes the effect of religious brand community support (RBCS) in strengthening
customer ethical perceptions (CEP) to establish trust and readiness for religious value co …

This study focuses on the phenomenon of consumerism as a component of sustainable
development. Sustainable development assumes the balance of production and …

It is commonly accepted that positive corporate social responsibility (CSR) image brings
desirable outcomes, for instance, brand loyalty, improved brand image, enhanced store …

Perusahaan memperoleh peningkatan laba, mendatangkan pelanggan baru dan konsumsi
produk dan jasa secara terus menerus yang dilakukan oleh konsumen merupakan dampak …