Purpose With the disruptive evolution of artificial intelligence (AI), the roles of robotics in
hospitality and tourism are shifting rapidly from automatic to emotional works. Although …

Social media has become an integral part of our daily lives. Influencers have emerged as
significant players in promoting sustainable consumption in recent years. With their reach …

This research aims to synthesize a contemporary understanding of avatar marketing by
employing advanced bibliometric analysis and data visualization techniques. It addresses …

Purpose This research aims to explore the intricate dynamics influencing the adoption of AI-
driven smart tourism technologies within the specific context of the United Arab Emirates. It …

Virtual influencers have great potential to shape the audience's perception and motivate
behavioral change. Drawing upon anthropomorphism theory and social identity theory, this …

This study explains the pros and cons of using ChatGPT in the tourism industry. Data
obtained from interviews with professionals and consumers in the tourism industry have …

Artificial intelligence is emerging in almost every aspect of consumer life, making AI-
powered content generation a significant brand marketing tool. Avatars are one of the AI …

Num mercado inundado de informações, as empresas precisam de se destacar e construir
relações duradouras com os seus públicos-alvo. O storytellingtornou-se uma ferramenta …

Num mercado inundado de informações, as empresas precisam de se destacar e construir
relações duradouras com os seus públicos-alvo. O storytelling tornou-se uma ferramenta …

This paper investigates the impact of AI-based chatbot technology experiences on customer
loyalty and word-of-mouth (WOM) in the hotel context. This paper highlights the pivotal role …