This paper aims to explore how branding essentials can foster or derail heritage tourism
growth. Brand management capabilities support heritage tourism destinations such as South …

Although African cities are significant tourism destinations scholarship on African tourism is
rural biased. This paper centres on one aspect of the neglected urban tourism research …

African tourism scholarship is dominated by rural-focused investigations. This said, it must
be acknowledged that African cities are significant tourism destinations. The aim is to …

Abstract Higher Education Marketing: A Study of the Contribution of Marketing and Branding
Strategies to Interest in Entering Islamic Higher Education. This study aims to determine the …

Health tourism is an excellent example of the composition of ecosystem services and its
promotion by Destination Management Organisations (DMOs) seems crucial, especially in …

Background: City branding is a marketing strategy aimed at building a positive image of a
city, building differentiation and increasing the city's competitiveness as well as attracting …

Penelitian ini mengkaji pendorong dan hambatan dalam strategi city branding Kabupaten
Berau sebagai destinasi wisata berkelanjutan. Teknologi digital, keberagaman alam dan …

The determination of this study was to compare the online marketing strategies of Southern
African countries with respect to Zimbabwe, Botswana and South Africa. The study sought to …

لحدل ووردلحد ا دلحد ي رل ميدعردلةدملح ثيودجردلس ا يد يدلعسداملسمثلعدةرلزودودردلعدرعلحدلر
ةيدلحد دستردلا تده لحدةنملةدملعسدايردلب جحلعةرلسيشن دلىيدةلمدلنياضمللل حتلللاخلنملس ا ي …‎

Product diversity and the producer are inseparable and crucial in choosing cultural products
within a region. The study sought to understand cultural diversity in influencing destination …