Even though city branding has recently been considered an urban policy, it remains a
research area theoretically detached from urban planning theory and ethics. On this issue …

Purpose This study examines the relationship between place branding and economic
growth, addressing the gap in literature that directly links the two. Recognising the …

The major purpose of place branding is to attract tourists and investors by enhancing the
value proposition of a place through its unique regional identity. We undertake two studies to …

Spatial planning and place branding are allies in the discovery and creation of place
narratives and assets as well as in contributing to spatial transformation or the improvement …

Consultants are increasingly a part of public policy formulation, and their policy involvement
draws extensive interest in research and public debate. However, there is a gap in how we …

Purpose The purpose of this paper is to systematically review and evaluate critically what is
known about the attempts made to quantify the influence of place branding from a …

Research in both public administration and place development has identified a need to
develop more participatory approaches to governing cities and regions. Scholars have …

Place branding is increasingly being adopted by cities in advanced economies, with recent
evidence suggesting that branding has expanded beyond its traditional role of presenting an …

Abstract People with Mental Disorders (ODGJ) often face stigmatization and barriers to
economic participation. Empowering ODGJ through creative activities like doormat …

Place branding strategies contribute to policy decisions that shape a city. Little research,
however, investigates how place marketers influence the decision-making of those higher …