Fuzzy inference system to study the behavior of the green consumer facing the perception of greenwashing
With increased consumption of green products, organizations have promoted their products
and services as green to attract an environmentally growing segment. However, 98% of the …
and services as green to attract an environmentally growing segment. However, 98% of the …
Responsible tourism towards sustainable development: Literature review and research agenda
S Mondal, K Samaddar - Trends in Asia Pacific Business and …, 2022 - api.taylorfrancis.com
Responsible tourism has been researched by scholars focusing on various avenues of
responsiveness over the years, however, our understanding of the antecedents and …
responsiveness over the years, however, our understanding of the antecedents and …
Green marketing approaches and their impact on green purchase intentions: Mediating role of green brand image and consumer beliefs towards the environment
Today, customers see businesses as more than just profit seekers, they see them as
organizations that are concerned about the well-being of their societies. Therefore …
organizations that are concerned about the well-being of their societies. Therefore …
Why not green marketing? Determinates of consumers' intention to green purchase decision in a new developing nation
M Nekmahmud, M Fekete-Farkas - Sustainability, 2020 - mdpi.com
Consumers are paying close attention to green products to reduce the environmental impact
on health issues. As the scope of this research, this current study focuses on determining …
on health issues. As the scope of this research, this current study focuses on determining …
Examining the role of environmental corporate social responsibility in building green corporate image and green competitive advantage
Green concern is making a profound impact on building green competitive advantage (GCA)
across the globe. Apparel sector of Bangladesh is at crossroads regarding sustainability of …
across the globe. Apparel sector of Bangladesh is at crossroads regarding sustainability of …
The impact of green marketing on consumer behavior in the market of palm oil products
The aim of the article is to examine the impact of green marketing on consumer behavior in
the market for products containing palm oil. The first chapter addresses the theoretical …
the market for products containing palm oil. The first chapter addresses the theoretical …
The role of green innovation between green market orientation and business performance: Its implication for open innovation
The focus of this research was to investigate the effect of green market orientation on
business performance. For that purpose, this research tested that green market orientation …
business performance. For that purpose, this research tested that green market orientation …
Sustainable development of human resources in globalization period
Z Stofkova, V Sukalova - Sustainability, 2020 - mdpi.com
The article deals with human resource management, its theoretical principles, and its use in
practice in the era of globalization. The main goal of this paper is to analyze and describe …
practice in the era of globalization. The main goal of this paper is to analyze and describe …
Quality Culture of Manufacturing Enterprises: A possible way to adaptation to Industry 4.0
The concept of Industry 4.0 means a new paradigm of modern manufacturing. This
phenomenon requires continuous innovation processes and technological development …
phenomenon requires continuous innovation processes and technological development …
Combining corporate environmental sustainability and customer experience management to build an integrated model for decision-making
Purpose The aim of this work is to provide a theoretical model that can help companies to
develop a unique approach to achieve both corporate environmental sustainability (CES) …
develop a unique approach to achieve both corporate environmental sustainability (CES) …