Luxury, historically an exclusive, rare and elitist phenomenon, is changing. This is
predominantly driven by technological developments, particularly social media, and the …

Purpose This paper aims to analyse the effect of technology acceptance variables on
customer attitude and customer engagement behaviours (CEB) with social tourism websites …

The purpose of this study is to verify how online reviews can become a useful tool for the
improvement of hotel businesses through an in-depth analysis of selected scientific papers …

This thesis presents an investigation into the social media marketing strategies of luxury
service brands. Specifically, the analysis explores how Michelin star restaurants in Ireland …

Celem badania przedstawionego w artykule było poznanie, jak hotele w Kapsztadzie
zarządzają swoją reputacją w internecie, odpowiadając na recenzje publikowane przez …

The aim of the study was to understand how hotels in Cape Town manage their online
reputation when responding to guests' online reviews and how online response …

Los objetivos de esta investigación surgen del interés por ahondar en el conocimiento
sobre la administración de empresas de alojamiento, particularmente desde el análisis del …

A partir de uma revisão sistemática da literatura, o objetivo deste estudo é verificar como as
avaliações online podem ser uma ferramenta útil para melhorar o desempenho das …

Purpose: The purpose of this study is to verify how online reviews can become a useful tool
to improve the performance of hotel businesses. Therefore, this study is performed in two …

Objetivos: O propósito deste estudo é verificar como avaliações sobre hotéis postadas em
plataformas de avaliação online podem ser uma ferramenta útil para melhorar o …