Branding represents the instrument through which an entity communicates and identifies
itself in the consumer's perception. National branding is a similar mean employed at country …

The purpose of this paper is to analyze how a nation branding campaign can influence the
image of a country and to highlight its positive or negative impact on industries such as …

Simon Anholt, who fathered the concept of nation branding, values the nation brand as the
most important resource of a state as it contributes to obtaining a competitive advantage and …

Nation branding is crucial in order to attract investment, boost exports and attract tourists and
talented workforce. Nation branding stands between public diplomacy and economic …

In recent years, more precisely from 1989 on, which was considered by a lot of experts the
beginning of the second stage of globalization, nation branding campaigns have started to …

Analyzing this important relationship between corporate image on one side, and country
image on the other side is an interesting and actual topic in the context of the increasing …

Nation branding concerns the nation's image as a whole and the manner in which is
depicted to other nations. Simon Anholt, one of the leading authors in nationbranding …

Nowadays, image is radically important for any product, and even more so for a country. The
image that a country displays to the world influences the attitude and perception of the other …