B2B marketing scholarship and the UN sustainable development goals (SDGs): A systematic literature review

R Voola, C Bandyopadhyay, A Voola, S Ray… - Industrial Marketing …, 2022 - Elsevier
Abstract The United Nations' 17 Sustainable Development Goals provide business to
business marketing (B2B) scholars with a useful framework to guide research with a societal …

The relationship between sustainable supply chain management and enterprise economic performance: does firm size matter?

X Yang, J Wang - Journal of Business & Industrial Marketing, 2023 - emerald.com
Purpose Based on the extended resource-based view (ERBV), this paper aims to investigate
the relationship between sustainable supply chain management (SSCM), dynamic …

Exploring the effects of relationship quality and c-commerce behavior on firms' dynamic capability and c-commerce performance in the supply chain management …

WT Wang, YL Lin, TJ Chen - Decision Support Systems, 2023 - Elsevier
Although previous studies indicate the critical role of collaborative commerce (c-commerce)
adoption and dynamic capability in the supply chain process, they have not addressed the …

[HTML][HTML] Crisis induced CSR innovation: CSR implementation in B2B firms before and after COVID-19

S Magrizos, LC Harris - Industrial Marketing Management, 2023 - Elsevier
Only recently has CSR literature moved beyond a one-size-fits-all approach and explored
different contexts, characteristics, or sizes of the studied firms. CSR in SMEs is unique, due …

Role of the magnitude of digital adaptability in sustainability of food and beverage small enterprises competitiveness

BD Suseno - HighTech and Innovation Journal, 2023 - hightechjournal.org
This study aimed to (1) determine and (2) improve the sustainability of competitiveness for
the food and beverage business. This was achieved through causal studies, which involved …

Intelligent machines as information and communication technology and their influence on sustainable marketing practices for beneficial impact on business …

RK Behera, A Rehman, MS Islam, FA Abbasi… - Journal of Cleaner …, 2024 - Elsevier
Intelligent machines are the machines or devices that make use of artificial intelligence and
robotics technologies. It has the ability to accomplish a specific task in the presence of …

Marketing sostenible y responsabilidad social organizacional: un camino hacia el desarrollo sostenible

CL Giraldo-Patiño, J Londoño-Cardozo… - Aibi revista de …, 2021 - revistas.udes.edu.co
Los impactos negativos al ambiente, como la escasez de recursos naturales, el deterioro a
los ecosistemas o los daños a la capa de ozono, se generan de manera rápida y creciente …

Aligning sustainability goals of industrial operations and marketing in Industry 4.0 environment for MSMEs in an emerging economy

D Pandya, G Kumar, S Singh - Journal of Business & Industrial …, 2023 - emerald.com
Purpose It is crucial for the Indian micro, small and medium enterprises (MSMEs) to
implement a few of the most important Industry 4.0 (I4. 0) technologies and reap maximum …

Social media branding in the food industry: comparing B2B and B2C companies' use of sustainability messaging on Twitter

B Garner, A Mady - Journal of Business & Industrial Marketing, 2023 - emerald.com
Purpose Supply chains are under increased scrutiny as consumers have become aware of
the dark side of downstream production practices. Many articles and exposés have led …

Evaluation of green marketing strategies by considering sustainability criteria

D Esmaelnezhad, MD Lagzi, J Antucheviciene… - Sustainability, 2023 - mdpi.com
The purpose of this study is to identify and prioritize green marketing strategies in the food
industry by taking sustainability goals into consideration since it is very difficult to prioritize …