How does language matter for services? Challenges and propositions for service research

J Holmqvist, C Grönroos - Journal of Service Research, 2012 - journals.sagepub.com
The service encounter depends on the interaction between consumer and company, with an
active role for the consumer as a participant. Building on existing literature, this article …

Consumer language preferences in service encounters: a cross‐cultural perspective

J Holmqvist - Managing Service Quality: An International Journal, 2011 - emerald.com
Purpose–The importance of the mutual interaction between consumers and the company in
service encounters is widely recognised, but researchers have usually presumed that both …

[PDF][PDF] Language influence in services: Perceived importance of native language use in service encounters

J Holmqvist - 2009 - helda.helsinki.fi
A defining characteristic of most service encounters is that they are strongly influenced by
interactions in which both the consumer and the service personnel are playing integral roles …

[PDF][PDF] Dvojezičan (hrvatsko-njemački) odgoj malog Špire (u dobi od prve do treće godine)

I Lasić - Strani jezici, 2009 - stranijezici.ffzg.unizg.hr
Rad nudi prikaz dvojezičnog odgoja trogodišnjeg dječaka Špire, odraslog u Hrvatskoj is
hrvatskim roditeljima. Razlog njegove dvojezičnosti je odluka da majka (profesorica …

[PDF][PDF] Language, Policy, and Identity: Perceptions of and Expectations for(Non) anglicized Language on the Web. The Case of Croatian Blogs

M Brala - Bulletin suisse de linguistique appliqué, 2008 - researchgate.net
Questo articolo esplora il rapporto tra lingua, identità e politica linguistica, dal punto di vista
dei blog creati in lingua croata. Le questioni esaminate includono: a) le tendenze …

The hierarchical effects of employee choice of language: The role of customer bilingualism and self-concept clarity

F Hasan - 2018 - scholarworks.utrgv.edu
The impact of the choice of language is continuously widening and deepening in different
socio-political contexts due to globalization and multiculturalism (Heller, 2010). A nascent …

Communication in Service Contexts

J Holmqvist - Cultural Perspectives in a Global Marketplace …, 2015 - Springer
This paper analyzes how the influence of native language use in service encounters varies
among speakers of different languages. Studying speakers of four different languages for …

[PDF][PDF] The Language Paradox of Marketing Research: Challenges and Propositions for Service Research

J Holmqvist, C Grönroos - archives.marketing-trends-congress …
The service encounter depends on the mutual interaction between the customer and the
company, but what if language difficulties impede the interaction? Reviewing the current …

[引用][C] Speaking in tongues: Bilingualism and public health service advocacy

B Stafford-Bush - 2015 - Auckland University of Technology