This paper presents a systematic literature review on digital innovation in Small and Medium-
sized Enterprises (SMEs). It aims to synthesize previous research and identify knowledge …

This paper presents a systematic review of recent academic literature analysing the role,
organization and management of marketing activities in small and medium‐sized …

Purpose This paper aims to examine small business' participation in digital marketing and to
integrate the do-it-yourself (DIY) behavior model and technology acceptance model (TAM) …

The blockchain is considered to be the potential driver of the digital economy. The
Blockchain technology outweighs the challenges associated with the traditional transaction …

Purpose–The purpose of this paper is to investigate the factors that influence Facebook
usage among small and medium enterprises (SMEs). In addition, it examines the impact of …

Many factors influence the adoption of cloud computing. Organizations must systematically
evaluate these factors before deciding to adopt cloud-based solutions. To assess the …

Purpose The TOE framework enjoys robust scholarly accolade but it rarely espouses clearly
task and individual factors. Although task and individual contexts had been separately …

Electronic commerce (EC) has substantial potential to foster the growth of small and medium-
sized enterprises (SMEs) in developed and developing countries alike. However, EC …

This study predicts the impact of technological, organizational and environmental (TOE)
determinants on e-maintenance technology readiness in manufacturing firms. Survey …

In this paper, we develop a conceptual model for IT innovation adoption process in
organizations. The model utilizes Diffusion of Innovation (DOI) theory, Theory of Reasoned …