Investigating the determinants impacting fashion brand loyalty among Generation Y students in South Africa

HT Lues - Journal of Contemporary Management, 2024 - journals.co.za
Purpose of the study: In the increasingly competitive fashion industry, it is essential for
fashion brands and marketers to establish and enhance their customers' loyalty toward their …

A Theoretical Framework on Customer Satisfaction in an Automotive Lubricant Market

NAS Abd Razak, S Harun… - … and Business Review, 2023 - ojs.amhinternational.com
Malaysia was reported to have the highest car ownership ratio in the ASEAN region, with 3.3
people per vehicle. As a result of this rapidly growing automotive sector, Malaysia …