The economy of Bangladesh is experiencing sustainable economic growth. Thus, the
purposes of this study isto analyze how human capital and material, or physical capital …

Purpose This study aims to examine the impact of green marketing adoption on non-
profitable organizations' performance in Jordan. Design/methodology/approach A structured …

Green marketing has attracted some attention in recent times. The general interests in green
marketing have been as a result of the increased concerns related to the inefficient use of …

The objective of the study is to examine the influential factors of mobile marketing among
young Malaysian customers. This study concentrates only on survey of young Malaysian …

The recent COVID-19 pandemic effectively concretized the vitality of health expenditure and
the economic-growth nexus, and the threat of new pandemics make re-examining this …

The paper examined the strategic, operational, and financial performance of Commercial
Bank of Ceylon Bangladesh Operations using its CAMEL-based performance record. For …

The purpose of this paper is to find out the influence of marketing strategy audit on
organizational performance through innovation capability in the corporate sector of Muscat …

Purpose of the study: The purpose of this study is to investigate green products consumer
awareness using the consumer awareness five-factor model. Design/methodology/approach …

Objective-This research paper aims to use the 6Ps of societal marketing to investigate
consumer awareness of green products in Polokwane, South Africa. The aim of this paper …

This study has delved into the real connection between customer satisfaction and the
reliability or accountability of the online retail business on the platform of social media in the …