Toward a co-Creation framework for developing a green sports event brand: the case of the 2018 Zürich E Prix
This paper addresses the 2018 Zürich E Prix as a sport event brand and the city of Zürich as
a key co-creator. We applied a conceptual and exploratory approach in a service-dominant …
a key co-creator. We applied a conceptual and exploratory approach in a service-dominant …