In recent years, both researchers and practitioners have devoted attention to environmental
sustainability issues in the fashion industry, but, despite the topic's relevance, a structured …

Purpose–The purpose of this paper is to examine the relationships between product‐and
store‐related attributes of eco‐fashion and fashion consumers' eco‐fashion consumption …

Purpose–Conflicting marketing messages have caused consumers to misunderstand
distinctions between sustainability and environmental concern, especially when considering …

This article discusses the extent it is possible to delay clothing disposal through improved
design, thus reducing negative environmental impacts. This has been done by including …

This paper works towards a discursive, practice-based perspective on explaining the
“knowledge-to-action” gap observed in the consumer policy literature on sustainable …

While there exists recent research about greenwashing in the context of branding and
product packaging as well as advertising, we investigated greenwashing detection …

Among the three pillars of sustainability (environmental, social and economic), modern
society begins to give greater attention to the environmental and social ones at the expense …

Purpose–The purpose of this paper is to examine consumer perceptions of a potential
sustainable line extension introduced by a specific fast-fashion retailer. Following brand …

Circular fashion is a new concept shift towards a more sustainable fashion industry.
Consumers' awareness of the fashion industry's environmental and social damage is …

Fashion overconsumerism and overproduction have placed the fashion industry one of the
world's most polluting industries. In addition to its environmental impact, research has shown …