This study aims to investigate the effects of coffee brand service quality and customer
experience on brand equity, brand personality, and brand reputation. To achieve this …

Brand authenticity is generally considered to have a direct impact on brand loyalty.
However, few studies have investigated the mediating variables between them. To add to …

Augmented reality retail applications (ARRAs) have emerged as rapidly developing
innovative and futuristic retail innovation used in both physical store and online shops to …

Nighttime light (NTL) is a critical indicator of urban vitality and development. Using NTL as a
representation of urban vitality and development, the study explores how different fresh …

While prior research shows that atmospheric cues such as visual design trigger customers'
cognition and emotions, thus leading to approach-avoidance responses, this article …

In today's competitive business environment, marketing intelligence plays a crucial role in
improving the efficiency of organizations in hypermarkets in Jordan. The purpose of this …

In this study, an investigation of the microbial community structure and chemical changes in
different layers of a static coffee beans fermentation tank (named self-induced anaerobic …

Coffee is one of the most consumed beverages worldwide. Over the last decades coffee has
become a specialty product. Drinking a coffee beverage entails several mixed factors, such …

Starbucks merchandise commands higher sales volume and higher prices in the Chinese
market than other similar offerings, and it has contributed to the diversification of Starbucks …

Purpose This study aims to explore the hidden connectivity among words by semantic
network analysis, further identify salient factors accounting for customer satisfaction of coffee …