This review provides insight into the research on the strategic use of social media
influencers. A search in the Scopus database yielded a total of 154 peer-reviewed academic …

This review article offers insights into the current issues in influencer marketing. We first
provide a historical overview of extant research that mainly focuses on its bright side, and …

Influencer marketing appears to be an effective and cost-efficient marketing tool, as it is often
not perceived by consumers as advertising and guarantees a wide reach to very engaged …

The unprecedented interactivity of social media has empowered social media influencers to
develop close relationships with their followers, and such relationships carry important …

In June 2020, millions of Instagram users shared black squares along with hashtags
including# BlackOutTuesday and# BlackLivesMatter before pausing their social media …

Given the rise of social media, social media influencers have become an essential part of
marketing agencies' strategies. Advertisers seek to leverage influencers' large community of …

This study uses the theories of parasocial interaction, perceived authenticity, and self‐
congruity to analyze the antecedents of source credibility and to confirm the positive effects …

Purpose Despite the increasing popularity of influencer marketing, there exists a lack of
understanding of how content created by social media influencers stimulates the pre …

The rise of social media influencers (SMIs) in the recent decade garnered wide interest from
academicians and marketers. Academicians try to understand the effect of influencers on …

This research investigates the effects of digital context on perception of green advertising.
We challenge the common advertising practice of posting similar content across platforms by …