The improvement of retargeting by big data: a decision support that threatens the brand image?
M Mercanti-Guérin - European Journal of Marketing and Economics, 2020 - hal.science
With the emergence of Big Data and the increasing market penetration of ad retargeting
advertising, the advertising industry's interest in using this new online marketing method is …
advertising, the advertising industry's interest in using this new online marketing method is …
The Improvement of Retargeting by Big Data: a Decision Support that Threatens the Brand Image?
MM Guérin - European Journal of Marketing and Economics, 2021 - revistia.com
With the emergence of Big Data and the increasing market penetration of ad retargeting
advertising, the advertising industry's interest in using this new online marketing method is …
advertising, the advertising industry's interest in using this new online marketing method is …