Purpose The purpose of this study was to examine the influence of adopted corporate social
responsibility (CSR) constructs, which include economic, legal, ethical and philanthropic …

PENGARUH IKLAN TERHADAP NIAT BELI KONSUMEN MELALUI CITRA MEREK DAN
SIKAP PADA MINUMAN ISOTONIC MIZONE DI SURABAYA Page 1 PENGARUH IKLAN …

This study aims to (1) examine how individual donating decision could be affected by
demographic factors and (2) determine perception of public towards governance disclosure …

Indonesia sebagai negara dengan kepulauan terbesar yang memiliki penduduk mayoritas
muslim merupakan negara yang memiliki potensi dalam pengembangan pariwisata yang …

Storytelling is in the broadly understood communication, including sponsorship, the art of
telling stories that engage customers while distinguishing the brand in a competitive market …

Storytelling to w szeroko pojętej komunikacji, również sponsoringowej, sztuka opowiadania
historii, które angażują klientów wyróżniając jednocześnie markę na konkurencyjnym rynku …

The aim of this paper is to gain a better understanding about the Fashion Industry in Macau,
focusing on how local designers are influenced by foreigner culture and how they balance …

Oral history is defined as the facilitation of 'dialogue grounded in personal experience and
interpretive reflections on the past'. The training for oral history research by the Oral History …

This study was done to examine the effect of advertisement on consumers buying behavior
in the case Addis Ababa bottled water consumers. The literature discusses about the …