The last three decades have witnessed a resurgence of research on the topic of customer
value. In search of a comprehensive integration and analysis of this research—including …

Purpose The purpose of this paper is to review the academic literature on the experiential
value to appreciate the developments in the area in the last decade; propose a conceptual …

There is growing evidence that visual complexity plays a crucial role in consumer purchase
behavior. However, existing research on background visual complexity's effect on …

The presence of brands on social networking sites is raising the competitive bar and
providing opportunities for consumers to experience products and services. In this sense, it …

In investigating consumers' intentions to re-purchase organic personal care products (PCP),
this study extends the theory of planned behaviour by including perceived value dimensions …

Drawing on the information system success model and perceived value theory, we develop
a research model to examine factors that may affect user satisfaction and loyalty of mobile …

Drawing on the notion of parasocial interaction (PSI) and the social comparison theory, this
experimental research examines how nutritionist video bloggers (vloggers) influence …

Despite the increasing popularity and growth of online second-hand peer to peer/customer
to customer (P2P/C2C) e-commerce, research on online second-hand shopping remains …

Purpose The customer experience (CX), as revealed in the literature-based debate, has
been variously viewed as either a driver or an outcome of customer-perceived value (CPV) …

Smartphone applications for health-oriented purposes, or mHealth apps (MHAs), represent
a growing opportunity to improve efficiency and sustainability in both national health …