Fear causes fleeing and thereby saves lives: this exemplifies a popular and common sense
but increasingly untenable view that the direct causation of behavior is the primary function …

Over the last 10 years advances in the new field of neuromarketing have yielded a host of
findings which defy common stereotypes about consumer behavior. Reason and emotions …

In the intervening years since publication of the chapter “A ect and Consumer
Behavior”(Cohen & Areni, 1991) in the Handbook of Consumer Behavior (Kassarjian & …

We investigate the interfering influence of elevated arousal on the impact of positive mood
on resistance to temptation. Three studies demonstrate that when a temptation activates …

The cognitive and motor behavior that people perform in the course of pursuing a goal can
induce a mind-set that persists to influence the strategy they use to attain very different goals …

Affect can have a significant influence on decision-making processes and subsequent
choice. One particularly relevant type of negative affect is anxiety, which serves to enhance …

People routinely encounter situations in which they have to decide between following their
long‐term interests and seeking short‐term pleasure. An act of self‐control occurs when …

Across six studies, we demonstrate that consumers have beliefs pertaining to the transience
of emotion, which, along with their current feelings, determine the extent to which they …

Maintaining healthy eating habits requires self-control and this process can become
unsuccessful in certain stressful situations (eg, economic scarcity). This study tested whether …

This article uses the functionalist perspective of emotion to demonstrate that the influence of
sadness on indulgent consumption depends on the presence of a hedonic eating goal …