The current study aimed to discover the impact Digital Marketing on Mental Image of Banks
in Saudi Arabia. This research focused on employees working for these Banks. The primary …

The use of gaming approaches and their measurement has sparked numerous debates.
Based on the gamification dimensions of marketing strategies, as well as building or …

In a period where interest in Artificial Intelligence (AI) is rapidly increasing, there remains a
notable research gap, especially in the context of AI adoption in Small and Medium …

RegTech presents a modern approach to overseeing and ensuring compliance within the
high-tech sector. Nonetheless, applying technological solutions to reduce the costs …

Small and medium-sized enterprises (SMEs) represent the predominant segment of
Jordan's economy, which is fundamentally underpinned by entrepreneurial endeavors …

This paper investigates the influence of big data analytics capabilities on risk management
within the insurance sector in Jordan. Employing a quantitative cross-sectional research …

Theoretical management thought posits that the challenge of addressing cyber risks has
instigated a reevaluation of business resilience, particularly as organizations increasingly …

While many small and medium enterprises (SMEs) recognize the benefits of Big Data
Analytics (BDA) for digital transformation, they face challenges in implementing this …

The integration of big data analytics into the banking sector holds great promise for
educated financial decision-making. However, the effective use of this potential requires a …

This research focused on investigating the role of international food retailers in Jordan in
implementing 4 specific dimensions of sustainable supply chains (responsible packaging …