Industry 4.0 heralds the profound transformation of business models by enabling the fusion
of virtual and real worlds and the application of digitization, automatization and robotics in …

How are firms, networks of firms, and production systems organized and how does this
organization vary from place to place? What are the new geographies emerging from the …

Cities, regions and countries are increasingly incorporating events into their marketing mix
(Ghanem & Ashkenazy, 1993; Janiskee, 1994; van den Berg et al., 2000). Place marketers …

Events have become a significant component of destination marketing. Previous work
suggests that event interest, risk constraint, and financial constraint will affect potential …

W książce w sposób systematyczny przedstawiono problematykę marketingu jednostek
przestrzenno-administracyjnych oraz zakres i sposoby wykorzystania koncepcji …

An emerging challenge in sport event tourism is to incorporate events more strategically into
the host destination's overall mix of tourism products and services. An effective means is to …

The purpose of this study is to examine the interrelationship among festival tourists' emotion,
perceived value, and behavioral intentions, as well as to test the moderating effect of …

In order to increase the number of visitors attracted to sport events, organisers have sought
to broaden their appeal by adding to the range of consumption options their events provide …

A growing number of post-industrial cities are utilizing sport initiatives to present an attractive
image to potential tourists. Despite insufficient evidence of (and explanations for) image …

The shift towards a knowledge-based economy seems to favour some well-endowed urban
areas. However, not all cities benefit equally. This paper discusses the shift towards a …