Academic research has yet to provide a comprehensive view on how to capture individuals'
attention when a promotional e-mail reaches their inbox. This study investigates the …

Küreselleşme ve teknolojik gelişmeler, işletmeleri özellikle pazarlama ve reklam
iletişiminde, müşterilere ulaşmak için yeterli etkileşime sahip yeni medya kanalları …

E-mailing has become a key element in commercial communication processes (Mullen and
Daniels, 2009), with more than half of the world's population using e-mail in 2019 (Radicati …

The paper aims at 1) finding the most important factors influencing positive customer
reactions and purchasing merchandises after seeing online social media advertising and 2) …

Der Einsatz des Dialogmarketing zeichnet sich neben dessen hoher ökonomischer
Relevanz insbesondere durch das Ziel aus, individuelle Beziehungen zu den potenziellen …

Social media has become a source of large amounts of data that is extremely useful when
data are analyzed properly. Data mining is one of the known techniques to analyze data to …

This review begins by examining the changing expectations and values of wine consumers,
focusing on the growing interest in sustainability, authenticity, and health and wellness. The …

El auge experimentado por los medios de comunicación digitales en los últimos quince
años ha transformado la relación entre empresas y consumidores. Al calor del crecimiento …

This review examines the changes in wine consumer purchasing habits caused by the
emergence of digital technologies. The authors discuss new purchase triggers such as …

This thesis has two main objectives: 1) To determine the methods, tools and considerations
needed to implement effective organic digital marketing and then relate them back to SMEs …