This paper performs a comprehensive analysis of academic research on impulse buying
following a systematic literature review approach. Drawing on the TCCM framework …

Online impulsive buying has become increasingly prevalent in e-commerce and social
commerce research, yet there is a paucity of systematically examining this particular …

Earlier researchers have observed that an individual consumer's mood plays a significant
role in increasing the impulsiveness, which leads to impulsive buying. The literature on …

In this information-based era, online shopping has become prevalent. A well-designed
webpage interface (visual appeal) could promote consumers' emotions (pleasure and …

Purpose Impulsive buyers are a dream segment for retailers and marketers. Stimulants in
the retail environment and cognitive aspects evoke a sudden urge the acquisition of …

The increasingly serious problem of consumers returning goods on e-commerce platforms
has brought high costs to the Internet economy, carbon pollution to the environment, and …

The present study contributes to cultural aspects of responsible social media marketing,
representing digital innovation and health communication. We intended to explore how the …

With the improvement of human living standards, users' requirements have changed from
function to emotion. Helping users pick out the most suitable product based on their …

State of apprehension is a post-purchase evaluation which creates regret, anxiety and
unpleasant feeling in the mind of customers popularly known as cognitive dissonance. It is …

Despite the revolutionary system of online booking, the decision-making process for booking
hotels is still very stressful for customers, who face much uncertainty. The wide range of …