Purpose Private labels (PLs) have flowed into a wide range of categories and continue to
expand especially in the mass channel. This paper aims to investigate the optimal PL …

This research addresses a specific issue within halal marketing, emphasizing its novelty.
Despite widespread recognition in marketing literature of the roles played by various halal …

Purpose: This research aims to analyze service quality, website quality, promotions, and
trust related to repurchase intentions at e-commerce Shopee in Solo Raya. Analyzing …

The marketplace is growing rapidly in Indonesia. It is important to further understand
consumers' intentions to continue using the marketplace platform because the sustainability …

Social media is nowadays one of the best ways to reach new potential customers. Social
media platforms allow influencers to promote brands and reach even more customers …

Bir ihtiyacın hissedilmesi ile başlayan tüketici karar verme süreci çok aşamalı ve belirli
sayıda faktörlerden etkilenen karmaşık bir süreçtir. Çok sayıda alternatif arasından ihtiyacı …

Context and purpose. In recent decades, architects have faced serious challenges in the
field of housing renovation. They are looking for activities that, in addition to saving energy …

YouTube has become increasingly popular for marketing purposes. As corporate and user-
generated content is widely available on this platform, beauty-related professionals need to …

Results and Discussion: According to the results obtained from the data analysis, the indirect
effect of store image on the purchase intention for a private label brand is significant. On the …

پژوهش حاضر با ارائه یک الگوی پیشنهادی، به دنبال بررسی تاثیر تصویر فروشگاه و کیفیت
خدمات بر تصویر برند خصوصی و قصد خرید آن در فروشگاههای زنجیرهای اتکا میباشد. جامعه آماری …‎