Web 2.0 and the social networks have changed how organizations interact with their publics.
They enable organizations to engage in symmetric dialogic communications with …

The conversational human voice (CHV) is an extensively studied and adopted
communication style in online brand communication. However, in previous research the way …

We identify what constitutes effective communication between firms and their financial
stakeholders in a capital market context and establish criteria against which effectiveness …

El uso de las redes sociales se ha incrementado en los últimos tiempos, a tal punto que se
ha convertido en un instrumento clave de comunicación de las organizaciones. Su …

Purpose This study aims to analyze whether companies from six Latin American countries
are encouraging dialogic communication on Facebook. Design/methodology/approach To …

Purpose This paper aims to investigate how relational connectivity can enhance
accountability through non-financial reporting regulation in Europe. The paper contributes to …

Social media has generated new opportunities for non-governmental organizations (NGOs)
to inform and educate publics, and more powerfully, it enables NGOs to mobilize people to …

Social networks have changed the communication rules between companies and their
stakeholders. Facebook became an important tool of communication strategies to promote …

This article tries to identify how well nonprofit organizations incorporate the four stewardship
strategies into their websites. Previous literature describing the concept of stewardship in …

Businesses and marketers have long pursued users'“likes” on Facebook, but some have
doubts about the effect of the presence of Facebook reactions such as “like” and “love.” This …