Successful marketing strategies for small business sustainability
J Davis - 2020 - search.proquest.com
Small businesses play a significant role in the health of the US economy, but 50% of small
businesses close before reaching 5 years of operation. Some small business owners do not …
businesses close before reaching 5 years of operation. Some small business owners do not …
[HTML][HTML] Exploring the role of the theory of planned behaviour, risk orientation, and participative leadership in SME managers' engagement in CSR
Purpose The purpose of this study was to examine the antecedents that influence SME
managers' intentions to engage in corporate social responsibility (CSR) and whether these …
managers' intentions to engage in corporate social responsibility (CSR) and whether these …
CSR activities in SMEs: The impact of TPB's factors to firm's performance and firm size as moderator
This study employed the TPB to examine factors, intention, behaviour, firm performance and
sample size in SMEs to engage in CSR. PLS-SEM was used to analyse the respondents …
sample size in SMEs to engage in CSR. PLS-SEM was used to analyse the respondents …
Evaluación de la capacidad de análisis de datos de las pymes desarrolladoras de software de la ciudad de Bogotá
CA Angulo Romero - repositorio.unal.edu.co
Las nuevas Tecnología de la Información y Comunicación han motivado cambios
significativos en la dinámica comercial y organizacional de las empresas en el mundo …
significativos en la dinámica comercial y organizacional de las empresas en el mundo …