Purpose This study aims to explore the factors that encourage Generation Z consumers to
turn an ethical purchase intention into purchase behaviour. Theory of planned behaviour …

Due to eco-sustainable marketing practices, customer consciousness has increased the use
of eco-sustainable goods in India. This provides new opportunities for businesses and …

Based on the Theory of Planned Behavior model, this exploratory study aims to examine
factors fostering millennials' purchasing intentions toward eco-sustainable products in …

The rising environmental challenges are capturing the attention of stakeholders of
corporations due to increasing competition. The sustainable performance of firms does not …

The study investigates the influence of corporate governance on environmental disclosure of
non-financial firms listed in Nigeria Stock Exchange (NSE), anchoring on †œtrinity …

This study aims to evaluate utilitarian and hedonistic motivators affecting customer attitude
and purchase intention towards green products. A deductive and quantitative approach was …

The aim of the study is to examine the influence of altruistic values, egoistic values, and
perceived consumer effectiveness on eco-friendly purchase intention, with moderating effect …

This study examines the green purchase awareness of Philippine youth consumers and its
influence on green purchase intention and, ultimately, their green purchase behaviour. The …

On the basis of the theory of planned behavior (TPB) approach, this exploratory study aims
to examine factors exploring the green purchasing behavior of south Indian shoppers. The …

This study aims to examine the effect of greenhouse gas (GHG) emissions on return on
sales (ROS) that is moderated by customers' response to firm activities to reduce GHG …