Research in marketing often begins with two assumptions: that consumers are able to
choose among desirable products, and that they have sufficient resources to buy them …

Food insecurity is paradoxically associated with obesity in the United States. Current
hypotheses to explain this phenomenon are descriptive regarding the low food security …

The over-purchasing and hoarding of necessities is a common response to crises,
especially in developed economies where there is normally an expectation of plentiful …

Integrative explanations of why obesity is more prevalent in some sectors of the human
population than others are lacking. Here, we outline and evaluate one candidate …

Financial constraints are economic limitations on behavior. Given that millions of people
experience chronic or episodic financial constraints, we sought to review research that …

Academics have shown a growing interest in the effects of resource scarcity—a discrepancy
between one's current resource levels and a higher, more desirable reference point …

Consumers often encounter reminders of resource scarcity. However, relatively little is
known about the psychological processes that such reminders instantiate. In this article, we …

This research examines how a general sense of resource availability influences consumers'
product use creativity. The authors propose and demonstrate that the salience of resource …

In examining how stress influences consumer saving and spending, the authors propose
that consumers who experience a stressful situation allocate their resources strategically to …

This research examines how the salience of scarcity influences choices of individual items
from a product class. The authors propose that overall perception of scarcity versus overall …