Online social enterprise customer behaviour: influences of e-commerce, social media, and altruism on online impulsive buying

J Banjongprasert - Cogent Business & Management, 2024 - Taylor & Francis
Many studies have considered online consumer behaviour topics. The growth of e-
commerce and social media leads us to examine their effects on online customer behaviour …

The effect of verbal and iconic messages in the promotion of high-Quality Mountain cheese: a non-hypothetical BDM approach

ME Marescotti, M Amato, E Demartini, F La Barbera… - Nutrients, 2021 - mdpi.com
To ensure the sustainable development of mountain livestock farming, the adequate
remuneration of high-quality dairy products is fundamental. In this sense, communication …