User-generated content about brands is an important source of big data that can be transformed into valuable information. A huge number of items are reviewed and rated by …
With the continuous evolve of E-commerce systems, online reviews are mainly considered as a crucial factor for building and maintaining a good reputation. Moreover, they have an …
Nowadays, a big part of people rely on available content in social media in their decisions (eg, reviews and feedback on a topic or product). The possibility that anybody can leave a …
RA Duma, Z Niu, AS Nyamawe, J Tchaye-Kondi… - … and Information Systems, 2024 - Springer
Recently, the impact of product or service reviews on customers' purchasing decisions has become increasingly significant in online businesses. Consequently, manipulating reviews …
GS Budhi, R Chiong, Z Wang - Multimedia Tools and Applications, 2021 - Springer
Fraudulent online sellers often collude with reviewers to garner fake reviews for their products. This act undermines the trust of buyers in product reviews, and potentially reduces …
The financial impact of positive reviews has prompted some fraudulent sellers to generate fake product reviews for either promoting their products or discrediting competing products …
This study provides an applicable methodological procedure applying Artificial Intelligence (AI)-based supervised Machine Learning (ML) algorithms in detecting fake reviews of online …
Consumer reviews are considered to be of utmost significance in the field of e-commerce, for they have a stronghold in deciding the revenue of a business. When arriving at a purchasing …
A Gambetti, Q Han - arXiv preprint arXiv:2302.07731, 2023 - arxiv.org
Recent advances in generative models such as GPT may be used to fabricate indistinguishable fake customer reviews at a much lower cost, thus posing challenges for …