Recognizing the power of consumer-led dialogue over traditional company-led marketing,
travel and tourism organizations increasingly appreciate the role of consumer advocacy …

A management idea known as corporate social responsibility encourages businesses to
incorporate social and environmental considerations into their daily operations and …

Purpose The purpose of current study aims to provide a different perspective on customer-
based brand equity (CBBE) and integrate this with previous brand equity theory to contribute …

This study examines the impact of digital media on the relationship between corporate social
responsibility (CSR) and electronic word of mouth (e-WOM) in China's hospitality industry …

The socioemotional wealth of family businesses fosters long-term orientation, aligning with
the environmental, social, and governance (ESG) principles essential for sustainable value …

People have always been interested in happiness. At the start of the 20th century, the
scientific discussion was reserved for philosophy, but other scientific disciplines have since …

People have always been interested in happiness. At the start of the 20th century, the
scientific discussion was reserved for philosophy, but other scientific disciplines have since …

Objective: This study explores how happiness evoked through a Corporate Social
Responsibility (CSR) campaign influences the adoption of sustainable consumption …

기업의 사회적 책임 (CSR) 활동이 브랜드 이미지 형성에 양날의 검으로 작용하게 되자 마케팅
문헌은 CSR 진정성 제고를 제언하였으나, 정작 실무에서는 CSR 진정성을 어떻게 높이고 …

The article aimed to 1) develop and validate a causal relationship model purchase decision
of real estate through the Facebook page of consumers in Surat Thani, Thailand, and 2) …