A built-in online buying subculture that urges nearer to the customer no longer solely for
strategic planning but additionally for the improvement of online shopping in India focusing …

This study aimed to examine the effect of brand equity dimensions measuring the impact of
brand equity on purchase intension of smart phones in Kathmandu. Descriptive and causal …

The context of this study is Bangladeshs food retailing sector. The main purpose of this study
is to investigate the relationship between Customer Relationship Marketing (CRM) and …

The context of this study is Bangladeshs food retailing sector. The main purpose of this study
is to investigate the relationship between Customer Relationship Marketing (CRM) and …

As the technology is getting updated day by day and the usage of internet is booming in a
large scale globally. In the e-commerce industry the online retailing is the second largest …

Extant literature indicates that despite the growing importance of retailing to the
development of nations, it is imperative to ask; to what extent does retail channel service …

This thesis delves into the intricate relationship between social media and e-commerce in
Algeria, aiming to shed light on how these digital platforms shape consumer behaviour …

Nesta investigação é explorada a teoria da qualidade do relacionamento, que é a teoria
mais popular do marketing de relacionamento. Assim, é analisada a relação direta da …

The ever-increasing length and breadth of a product line from branded to non-branded and
expensive to cheap goods have attracted a diverse population to shop online. In general, it …

The paper focused on identifying the variables that influence women users intentions to use
smartphones in Sultanate of Oman. The study was conducted among 300 women users of …