This paper summarizes results of empirical studies on cigarette advertising and promotions,
antismoking advertising, product placement in movies, on television and in music media and …

This research assesses possible associations between viewing fake news (ie, political
satire) and attitudes of inefficacy, alienation, and cynicism toward political candidates. Using …

Media effects researchers try to isolate elements of the communicator, channel, or message
that explain the impact messages have on receivers. One view of this process emanates …

The essential guide to decoding messages in a media-saturated world Media Literacy
teaches students how to navigate through the overwhelming flood of information found in …

This volume addresses virtual reality (VR)--a tantalizing communication medium whose
essence challenges our most deeply held notions of what communication is or can be. The …

Television and its Viewers reviews' cultivation'research, which investigates the relationship
between exposure to television and beliefs about the world. James Shanahan and Michael …

Grounded in theoretical principle, Media Effects and Society help students make the
connection between mass media and the impact it has on society as a whole. The text also …

Why has the public persisted in believing that violent crime is a widespread national
problem in the US despite declining trends in crime and the fact that crime is concentrated in …

The eighth edition of this text remains an indispensable resource for mass communication
psychology and media effects courses. This book gives readers an in-depth understanding …

Alles in einem Band: grundlegende Konzepte, theoretische Ansätze und empirische
Befunde der Medienwirkungsforschung. Die Autoren berücksichtigen dabei die …