Research shows that effective marketing and R&D interface is pivotal in a company's new
product development performance and future competitiveness. The increased popularity of …

Urbanization is forcing local government to revisit their way of communicating with citizens.
By using Information Technology, cities can become smarter, more livable and more …

As the prevalence of social media increases, it is considered as an important promotion
outlet for the airline industry. The main motivation behind this paper is to identify the …

In een wereld die in toenemende mate digitaal is, krijgen organisaties te maken met steeds
meer concurrentie. De digitale storm aan ontwikkelingen waait niet zomaar over …

Purpose: Using Instagram and Twitter data for volume-and sentiment-related predictor
variables, the purpose of this paper is to examine the predictive value of Instagram predictor …

In the past few years, canvas has been proved to be a valuable tool. Canvas are
management tools characterized by presenting a visual template, that can be customized …

In the past few years, canvas has been proved to be a valuable tool. Canvas are
management tools characterized by presenting a visual template, that can be customized …

The business environment is aware of the business opportunities social media has to offer.
Due to the recognition of opportunities and importance of social media use for business …