Consumers' perception on artificial intelligence applications in marketing communication
H Chen, S Chan-Olmsted, J Kim… - … Market Research: An …, 2021 - emerald.com
Consumers’ perception on artificial intelligence applications in marketing communication |
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …
An integrated theory for chatbot use in air travel: questionnaire development and validation
Airline industry is a major global leader in aviation which has made the world an alluring
smaller place with an enormous level of mobility and accessibility. It even provides service to …
smaller place with an enormous level of mobility and accessibility. It even provides service to …
Assessing the impact of using chatbot technology on the passenger experience at EgyptAir
A Rady, HA Wahab - Minia Journal of Tourism and Hospitality …, 2023 - journals.ekb.eg
As passengers engage with airline chatbots, useful information about their preferences,
actions, and worries is gathered. Airlines can use this information to make well-informed …
actions, and worries is gathered. Airlines can use this information to make well-informed …
AI in Marketing: Literature Review on Focus Areas and Issues.
P Bhatnagar, A Tadiparthi - International Journal of Applied …, 2023 - search.ebscohost.com
This research identifies the current state of research on the role of Artificial Intelligence (AI)
in marketing. Here we adopted a systematic literature review of 140 papers published in …
in marketing. Here we adopted a systematic literature review of 140 papers published in …